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FEATURE: The Heroine's Journey of Carla Martínez Sagastume

A couple of years ago, I was approached by Peter de Kuster to see if I wanted to participate in his project The Heroine’s Journey: a platform that highlights powerful and talented women.

I was quite surprised he approached me (I am far from being a heroine) and although I really wanted to participate at that time, I had been going through some tough years after my dad passed away. Quite honestly I didn’t think I had anything worthy to tell.

I was nearing a burnout at that time, so I decided to take a 'downtime' from work in May 2020. Of course, when I quit my job, my friends told me I was crazy to quit smack in the middle of a pandemic (never mind I had decided to do so long before COVID hit, but that's another story). Either way, I took a downtime - forcefully so, as my travel plans were cancelled due to COVID, and then I must have been annoying my friends with all my Insta pics of food and drinks - taken from the comfort of my couch, while wearing my fluffy robe - because they asked me if I could work on some projects with them. That's when I decided to start my freelance marketing company. Since then, I have been 'working' on The Working Story, helping my clients tell their story to the world (aka their target audience).

And, after all this time, as I have been finding my voice, I asked myself 'Why not?' , maybe someone finds my story interesting...After all, like I always say, we all have a story to tell, whether it’s good or bad.

In the interview, I speak about what I love about my work, what makes me happy, my fears, my own hero(ine)s, my greatest achievements at work and my favorite projects and some other personal stories

I am super grateful to Peter 🙏🏼 for the consideration and quite humbled to be featured alongside other awesome and 💪 kick a$$ women. And, if you would like to read (part of) my story, feel free to check it out :) And if you want to know more about me and how I can help you get your story out there, don't be shy and


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